Why Salesforce sucks & 4 Better Alternatives at Lower Price

Why Salesforce sucks

Salesforce is no doubt a powerful and flexible CRM tool, however it’s built for very large organizations with 100+ employees.

Their marketing efforts will try to convince you that businesses of all sizes can use it, but it is such a complex tool it requires dedicated technical or dev employees simply to install and manage Salesforce on a daily basis.

Smaller companies simply don’t have the resources to roll out a proper, custom built Salesforce solution. This doesn’t refer only to manpower, but also price since Salesforce is extremely expensive.

If Salesforce is properly setup with all the integrations and features, it will lead to many, many pain points for regular sales and marketing people:

  • Excessive time spent on manual data entry to have SF functions work correctly.
  • Clunky user interface with tabs upon tabs, menus upon menus, and long loading times.
  • Features that aren’t needed, but haven’t been removed.
  • Quality of life features that are needed, but aren’t included.

Another problem of Salesforce is not the software itself, but the company culture and work habits built around it.

For instance, some companies give employees very strict KPI’s or quotas they need to fill into Salesforce every day or week.

Things like “record 10 calls a day” or “every text field must be filled in”, can make any job feel tedious and pointless very quickly.

These are just some of the reasons why people hate Salesforce. So, what’s the solution?

If you’re the administrator of your company’s Salesforce, or an executive with real decision powers, then you might consider switching from Salesforce to one of the other CRM’s listed in this article.

If you’re a user of your company’s Salesforce integration, then the best approach to make the experience less bad by learning how to use some of Salesforce’s quality of life features and/or persuade management to make improvements on your Salesforce.

Salesforce alternatives that might work better

As mentioned previously, Salesforce is powerful and is sufficiently customizable it can be made to work with most organizations – at a price.

That being said, many companies & teams can be better served by using a different CRM that focuses on different features, is “out of the box” ready, is easier to use, has better pricing etc.

After all, despite Salesforce’s popularity, it’s not the only good CRM on the market and there are plenty of other good alternatives.

Classification of CRM’s based on what they’re good at:

  1. Deal & sales oriented: these types of CRM’s excel at signing up new customers, especially for business-to-business companies.
  2. Workflow management: CRM’s with a focus on customer database, client records, invoicing, scheduling, tasks, notifications etc.
  3. Marketing automation: usually it refers to email automation, such as sending emails at different intervals, rulesets, sales and checkout modules, customer journeys. Might also include SMS or other forms of contacting clients

Pipedrive – Affordable Deals & Sales CRM

Pipedrive’s strength as a CRM is its ease of use, very quick setup and affordable price. It’s designed with (very) small businesses in mind or sole proprietorships.

Pipedrive is sales pipeline management tool, feature set is oriented towards acquiring new business and customers and this is where it excels at.

What makes it so nice to use is how much visual customization you can add to your pipeline. Things like changing the color of UI elements depending on the status of the lead, how important a deal is, priorities, alerts, timelines etc.

If you need a CRM primarily to manage existing customers, then Pipedrive may not offer sufficient automation options to keep in touch with your client base.

In terms of integrations, Pipedrive has apps for most critical business functions such as:

  • Messaging (MS Teams, Slack)
  • Automation tools (Zapier)
  • Task management (Trello, Asana)
  • Accounting and invoice (Xero, Quickbooks)
  • Chat bots
  • Phone tracking & messaging

Pipedrive CRM vs Salesforce CRM

Pipedrive CRMSalesforce CRM
Lowest plan is $12.5 per month per userLowest plan is $25 per month per user
14 Day Free Trial30 Day Free Trial
Easy to setup 
Clean and simple user interface, with a focus on initial salesPowerful, but overly complex UI with many tabs, buttons and features
24/7 support on lowest plan24/7 available only on $300 per month plan
270 supported apps5,000+ apps
Built around sales, with prospects structured on every sales stage pipelinePaid addons to customize any function, from deals, to customer management, to marketing automation
Comes with mobile appComes with mobile app
Lead capture feature requires an extra $32 per company, offers chat bot, web form, live chatLead capture included in $25 monthly plan, through web forms
Automation included in base $12.5 per month planAutomation available only on $150 monthly plan or above
Sales forecasting included in base planSales forecasting only for $75 per month plan or above
Roles and permissions included in base $12.5 planRoles and permissions only for $75 or above monthly plans

Freshworks CRM – Lead & Customer Management + Automation

Freshworks CRM is built to primarily create leads out of visitors coming to your website, and then turns these leads into potential customers either through phone, email or social media channels.

As part of this, Freshworks offers multiple very useful features such as:

  • Ability to create custom landing pages.
  • Automated workflows of tasks such as updating invoices and customer records, sending emails, etc.
  • Automated marketing journeys and sequences, depending the actions of your customers (viewed a page, clicked a button, saw an email etc.)
  • Connect with customers through phone, text or email from within the Freshworks CRM app.
  • Team inbox where anyone can talk with the lead or customer.

Those are some of the more standout features of Freshworks, but it does have the usual features of a good CRM such as sales funnel mapping, reporting, deal management, contact migration, etc.

Freshworks CRM vs Salesforce:

Freshworks CRMSalesforce CRM
Lowest plan is $19 per monthLowest plan is $25 per month per user
14 Day Free Trial30 Day Free Trial
Easy to setup 
Clean, easy to use interface, can send email, SMS & phone calls within Freshworks CRM appPowerful, but overly complex UI with many tabs, buttons and features
24/5 support for base plan24/7 available only on $300 per month plan
36 app integration5,000+ apps
Primarily built for automating lead conversion and staying in touch with existing customersPaid addons to customize any function, from deals, to customer management, to marketing automation
Comes with mobile appComes with mobile app
Lead capture included in base plan $19 monthly planLead capture included in $25 per month plan or above
Team inbox included, where anyone can answer to the leadPaid addon
Create up to 5 landing pages in base $19 monthly planLanding page creation feature available only on very expensive, Marketing Cloud subscriptions
Automation included in base $19 per month planAutomation available only on $150 monthly plan or above
Sales forecasting included in base planSales forecasting only for &75 per month plan or above
A/B testing features included in base planA/B testing available only for expensive, Commerce Cloud integrations
Roles and permissions included in base $19 planRoles and permissions only for $75 or above monthly plans

Freshworks CRM is built by the same company that offers FreshDesk, a ticketing tool to stay in touch with existing customers.

One of the biggest advantages of Freshworks CRM is that it integrates natively with most other Freshworks products centered around SaaS companies, chat bots, phone and messaging integrations.

Capsule CRM

Capsule is a very lightweight CRM that is mostly focused on tracking a company’s business contacts and relationships, and how these evolve over time.

Capsule comes with many integrations that allow it to be scaled up as a B2B and B2C tool.

That being said, Capsule shines the most for sole proprietorships, freelancers or small businesses in service industries such as consulting, real estate, hospitality etc.

For example, with Capsule you can create both “Person” and “Organization” profiles and you can track the relationship history of both.

If a “Person” leaves one “Organization” to join company, you can then update their profile within Capsule and use that individual as a potential contact to obtain business with the new company they started at.

Next you can create custom fields, tags and data tags to segment customers based on properties that are important to you. As an example, you can tag one “person” as a “marketing executive”, and another as an “accountant”.

Next, you have extensive task, reminder and calendar features that help you keep track of everything you need to do for a particular client.

These features are both so simple and so powerful, they will feel like a mini-project management tool built into the CRM.

Capsule CRM vs Salesforce

Capsule CRMSalesforce
Lowest paid plan is $18 per monthLowest plan is $25 per month per user
30 Day Free Trial30 Day Free Trial
Has a forever free trial for 2 users and 250 contactsNo forever free feature
Simple and focused UI, centered around contact managementPowerful, but overly complex UI with many tabs, buttons and features
24/5 support ticketing system24/7 support available only on $300 per month plan
Integrated with 56 apps and tools5,000+ apps
Few native automation features, requires integration with other tools for automation and rule based marketingPaid addons to customize any function, from deals, to customer management, to marketing automation
Roles and permissions included in base $18 planRoles and permissions only for $75 or above monthly plans
Sales forecasting included in base plan $18 planSales forecasting only for &75 per month plan or above
No native lead capture capabilities, must use integrationsLead capture included in $25 per month plan or above
Automation included in base $19 per month planAutomation available only on $150 monthly plan or above

Other nice to have features of Capsule include:

  • 10 GB storage per user.
  • 50.000 contacts.
  • Microsoft 365 and Google Workspace integrations

Monday.com CRM

Monday.com was mostly known as a product and task management tool, but it has recently expanded its product offerings by offering a CRM.

Perhaps the biggest draw of its CRM is the very attractive price which gives a lot of features for the money.

The Standard plan costs $30 per month, but provides you with 3 users instead of 1, as most CRM’s do. This comes in at $10 per user, far below the competition.

Other noteworthy features include:

  • 200+ UI templates to customize your CRM workflow, depending on what industry you work in.
  • Integration with Outlook and Gmail to automatically update lead status.
  • Automations (ex: if “x” happens, do “y”)
  • Sales analytics, goals and forecasting.
  • Mailchimp integration.
  • Unlimited contacts and custom fields.

Monday.com CRM vs Salesforce CRM

Monday.comSalesforce
Lowest plan is $8 per month, per user, with 3 bundled usersLowest plan is $25 per month per user
14 Day Free Trial30 Day Free Trial
Forever free plan with 2 users, but very limited CRM functionsNo forever free plan
Clean, easy to use interface, with 200 UI templatesPowerful, but overly complex UI with many tabs, buttons and features
24/7 support through ticketing system24/7 available only on $300 per month plan
40 integrations with other apps, including Zapier5,000+ apps
All purpose CRM, can be expanded with billing apps, lead forms, Facebook Ads, eCommerce, Stripe, email and more.Paid addons to customize any function, from deals, to customer management, to marketing automation
Mobile app includedMobile app included
Roles and permissions included in base $24 planRoles and permissions only for $75 or above monthly plans
Sales forecasting included in Standard $30 per month planSales forecasting only for &75 per month plan or above
Web-to-lead capture forms included even in forever free planLead capture included in $25 per month plan or above
Automations included in $30 per month planAutomation available only on $150 monthly plan or above

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